For more than five decades, the Northwest Bronx Community and Clergy Coalition was one of the borough’s most effective organizing forces — fighting for affordable housing, economic justice, and community power in neighborhoods that stretched from Fordham to Kingsbridge. In February 2026, the organization announced it was ready for a new chapter: a new name, a broader reach, and an ambition to become a force not just in northwest communities but across the entire Bronx.

The organization is now called Our Bronx.

The name change was unveiled at the organization’s 52nd annual meeting, held at Lehman College on February 28, 2026, where more than 200 community members and supporters gathered to mark the transition. It wasn’t just a rebrand — it was a statement of intent.

From Northwest Bronx to the Whole Borough

The Northwest Bronx Community and Clergy Coalition, known as NWBCCC, was founded in the 1970s in the heart of a Bronx that was then facing abandonment, arson-for-profit, and the systematic disinvestment that had turned entire neighborhoods into rubble. The organization planted itself in the middle of that crisis and spent decades building tenant power, organizing block associations, and fighting for the kinds of institutional investments that would give Bronx residents a stake in their own neighborhoods.

By 2026, those northwest Bronx neighborhoods had changed significantly — not without continued challenges, but with far more community infrastructure than existed when NWBCCC was founded. The organization began looking outward. At its 50th anniversary celebration, leaders first hinted at a borough-wide expansion. The 2026 annual meeting made it official.

The new “Our Bronx” brand keeps the organization’s signature bold black and yellow colors while reflecting an expanded geographic mission. Alongside the rebrand came a structural change: Our Bronx merged with the Bronx Cooperative Development Initiative (BCDI), an economic development organization that NWBCCC itself helped establish years earlier. The merger brings together more than 50 years of community organizing with deep planning and development expertise.

“The new ‘Our Bronx’ brand preserves the organization’s signature bold black and yellow colors while reflecting an expansion into the rest of the borough, including a merger with the Bronx Cooperative Development Initiative, which NWBCCC helped to establish years ago,” according to reporting by the Norwood News, which has covered the organization for decades.

The Economic Development Agenda

One of Our Bronx’s biggest current initiatives is the development of a Bronx-wide Comprehensive Economic Development Strategy (CEDS) in partnership with the Bronx Economic Development Corporation (BXEDC). In 2025, Our Bronx, BXEDC, and a broad Bronx coalition gathered input from more than 700 Bronx residents, workers, and small business owners to shape the plan.

The CEDS process represents a shift in how economic development gets done in the Bronx — anchoring the strategy in community input rather than top-down planning. The final plan will be unveiled at the Bronx Economic Development Summit on June 5 and 6, 2026. If you’re a Bronx business owner, worker, or resident with a stake in how the borough’s economy develops over the next decade, that summit is worth knowing about.

Our Bronx has also been active on specific economic development issues, including Economic Development Assemblies that bring residents together to discuss workforce development, small business support, and job creation in Bronx communities that have historically been underserved by city investment.

What the Rebrand Means for Bronx Residents

The practical meaning of the “Our Bronx” rebrand is that an organization with 52 years of organizing experience, deep community trust, and proven relationships with elected officials and city agencies is now explicitly positioning itself to work on issues across the entire borough — not just in the northwest quadrant.

That matters in a borough that is large, diverse, and often fragmented by geography. The South Bronx has historically had different organizations and advocacy priorities than the northwest Bronx. The east Bronx has yet another set of neighborhood concerns. An organization with the credibility and track record of NWBCCC — now Our Bronx — bringing its model to more of the borough is a significant development for Bronx civic life.

The merger with BCDI also means the organization can connect community organizing to economic development tools in ways that most advocacy organizations can’t: combining the power to mobilize residents with the expertise to actually structure deals, support cooperatives, and engage with city planning processes.

What You Need to Know

• The Northwest Bronx Community and Clergy Coalition, founded in the 1970s, has rebranded as Our Bronx following its 52nd annual meeting at Lehman College on February 28, 2026.
• The rebrand reflects a borough-wide expansion beyond the organization’s original northwest Bronx focus.
• Our Bronx has merged with the Bronx Cooperative Development Initiative (BCDI), combining 50+ years of organizing with economic development expertise.
• The Bronx Comprehensive Economic Development Strategy (CEDS), shaped by input from more than 700 Bronx residents, will be unveiled at the Bronx Economic Development Summit on June 5–6, 2026.
• To get involved or learn more, visit ourbronx.org.

Source: Norwood News, March 2026 (primary); ourbronx.org (primary).