In a city with endless options, there’s something thrilling about a place that simplifies choice down to a personal conversation. For the adventurous tourist who loves a good surprise, Attaboy is an essential New York City experience. Tucked away behind an unassuming metal door on the Lower East Side, this world-renowned, award-winning bar does away with menus entirely, offering a truly bespoke cocktail journey that feels like your own delicious secret.
The Experience
Forget passwords or complicated handshakes; gaining entry to Attaboy is as simple as ringing the bell at 134 Eldridge Street. Once you’re welcomed into the intimate, dimly lit space, you’ll find a cozy bar that pays homage to its legendary predecessor, Milk & Honey.
The real magic happens when it’s time to order. There are no menus to browse. Instead, the expert bartenders take center stage. They’ll strike up a conversation, asking about your preferred spirits and flavor profiles. Are you in the mood for something sweet, sour, bitter, or herbaceous? Do you love gin, whiskey, or something more exotic? Based on your answers, they will craft a unique and perfectly balanced cocktail just for you. This personalized approach makes every visit a one-of-a-kind adventure and a fantastic story to take home.
How to Visit
Attaboy primarily operates on a first-come, first-served basis, so arriving early is your best bet, especially on weekends. It’s a small space, which is part of its charm.
- Website: attaboy.us
- Address: 134 Eldridge St, New York, NY 10002
- Hours: Open daily from 5:00 PM to 3:00 AM.
- Reservations: While mostly walk-in, they do offer a limited number of reservations through OpenTable, which is highly advisable for those on a tight schedule or who want to guarantee a spot.
Be prepared for a potential wait, but for a truly special and personalized cocktail experience, the exceptional drinks and exclusive atmosphere are well worth it.
Hungry for more than just world-class cocktails? Discover the city’s most iconic bites and hidden gems in our NYC Dining Guide 2026: Best Local Restaurants & Flavors.
