SoHo Shopping Guide: Best Boutiques & Vintage Finds
SoHo (an acronym for South of Houston Street) is one of the world’s premier shopping destinations. With its beautiful cast-iron architecture and cobblestone streets, it’s a beautiful place to spend a day browsing the shops. While the neighborhood is home to major global flagship stores, its real charm lies in its unique boutiques and curated vintage shops.
This guide will help you navigate SoHo’s incredible retail scene, making it a key part of any NYC shopping tour.
The Main Drags: Broadway and Prince Street
Broadway is where you’ll find the big-name brands: Zara, Uniqlo, Nike, and more. It’s the bustling heart of SoHo’s retail scene. Prince Street offers a mix of high-end and contemporary brands like A.P.C. and Madewell.
Best Boutiques for Unique Finds
To discover more unique pieces, you need to explore the side streets.
- Kirna Zabête: A high-fashion paradise, this boutique offers a brilliantly curated selection of clothing and accessories from top luxury designers. It’s a must-visit for fashion lovers.
- The Frankie Shop: A go-to spot for minimalist, modern, and on-trend pieces. It’s a favorite among fashion editors and influencers for its affordable luxury.
- Sezane: This Parisian brand’s SoHo store is its only U.S. location. It’s a beautiful, apartment-like space filled with effortlessly chic French clothing and accessories.
Top Vintage and Resale Shops
SoHo is also a great place for high-end vintage and consignment shopping.
- What Goes Around Comes Around: This is a luxury vintage institution. They have an incredible, museum-quality collection of vintage Chanel, Louis Vuitton, and Hermès. It’s expensive, but amazing for browsing.
- The RealReal: This luxury consignment store has a beautiful SoHo outpost where you can shop for authenticated, pre-owned designer goods in person.
Don’t Forget the Art
SoHo was originally an artists’ enclave, and while most have been priced out, some galleries remain. Check out The Drawing Center on Wooster Street for a dose of culture between shopping stops.
SoHo’s blend of high-fashion, unique boutiques, and historic architecture makes it a must-visit for anyone interested in style. It’s a top destination for visitors, and for good reason—it’s one of the best neighborhoods for a first-time visit.
