NYCC Exhibit Costs: Is the Investment Worth It?

NYCC Artist Alley booth with economics charts, comic books, a calculator, and table rental sign in a busy convention hall.

When small press publisher Argent Starr calculated their total costs for exhibiting at New York Comic Con 2014, the numbers painted a sobering picture: $1,273 for a corner booth, $800 in electrical and setup fees, $1,200 for hotel accommodations, $600 for travel, and $400 in miscellaneous expenses. Their total investment of $4,273 required selling nearly […]