A Perfect Day of Shopping in SoHo: An Itinerary
SoHo’s endless shopping options can be exhilarating but also exhausting. To make the most of your day without burning out, a well-planned itinerary is your best friend. This step-by-step guide will walk you through a perfect day of shopping, from your morning coffee to a well-deserved dinner.
This itinerary is designed to give you a taste of everything SoHo has to offer. For a more comprehensive look at all the stores, please see our main pillar page: The Ultimate SoHo Shopping Guide (2025).
10:00 AM: Coffee and Strategy
Start your day on the northern edge of SoHo. Grab a coffee and a pastry at one of the excellent local cafes, like Balthazar Bakery on Spring Street. While you sip, review your shopping list and map out your first few stops. Starting early helps you beat the worst of the crowds.
10:30 AM: Hit the High Street on Broadway
With caffeine in hand, begin on Broadway. This is the best place to hit the big-name stores like Aritzia, Zara, and Uniqlo before they get too packed. Work your way south down Broadway from Houston Street. This is your chance to browse the trends and maybe snag some affordable basics.
12:30 PM: Explore the Boutiques on Prince & Spring
Cut over from Broadway onto Prince Street or Spring Street. This is where the vibe shifts. Explore unique shops like the MoMA Design Store for cool gifts or pop into contemporary brands. This is a great time to wander and let yourself discover something unexpected.
2:00 PM: Lunch Break
By now, you’ll need to refuel. SoHo has fantastic lunch options. For a quick and healthy bite, try Chopt or Sweetgreen. For a classic sit-down SoHo experience, grab a table at Balthazar (if you can get in!) or find a casual spot like The Dutch.
3:00 PM: Luxury on Greene & Mercer Streets
After lunch, it’s time for the main event: luxury lane. Stroll down the cobblestones of Greene and Mercer Streets. Even if you’re just window shopping, the flagship stores of Chanel, Dior, and Louis Vuitton are architectural marvels worth seeing. This part of the day is less about frantic buying and more about appreciating the high-fashion artistry.
5:00 PM: Final Finds & Wind Down
As the day winds down, make your way to your final must-see shops. Perhaps it’s a visit to the iconic Prada store or a browse through the non-profit Housing Works Bookstore. As the stores begin to close around 6 or 7 PM, your shopping day is complete.
7:00 PM: Dinner and Drinks
You’ve earned it. SoHo has a world-class dining scene. Celebrate your successful shopping day with dinner at a neighborhood institution or a trendy new hotspot.
